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London/Oxford - a sample incentive programme - 4 nights

'When a man is tired of London, he is tired of life; for there is in London all that life can afford’
(Samuel Johnson, 20 September 1777).

London promises not to disappoint even the most seasoned traveller, providing a perfect backdrop for a colourful and memorable programme. The city not only offers a huge number of top -quality 5 star hotels, but it is full of fascinating and unique venues that are guaranteed to be ‘show-stoppers’ for any incentive group. And, by contrast to the bustle of London, what more tranquil and serene settings are there to visit than Oxford and Blenheim Palace? A perfect finale!

Day 1 London 


  • After arriving in central London, a traditional red London double decker bus will meet you for a sightseeing panoramic tour with a Blue Badge Guide.


  • Tea at London’s most famous store – Harrods.


  • In the evening, dinner will be at 30 St Mary Axe. Designed by Sir Norman Foster and more fondly known as ‘The Gherkin’, this building, in the heart of The City, has become an iconic symbol of London and is one of the capital's most widely recognised examples of modern architecture. The top floors will be yours for an exclusive dinner to enjoy breathtaking views whilst you eat a sumptuous four course meal.

Day 2 London


  • Today, you will visit Bermondsey Antiques Market, traditionally good for china and silver, but now a popular flea market buzzing with London life. 

  • Nearby is London’s hottest new venue – The Shard –the tallest building in Western Europe. Take a panoramic look at London from the magnificent observation tower for a 360 degree view of the capital. 

  • Board a traditional London barge to take you down the Thames and stop the traffic at Tower Bridge as the drawbridge is raised for the boat to pass under! A jazz trio will entertain you as lunch is served en route to Greenwich.

  • In the afternoon, you will visit the stunning Queen's House at Greenwich, followed by an afternoon tea, before returning to the hotel.

Day 3 London


  • Royal Ascot is historically one of the world’s most prestigious race meetings and the highlight of the racing calendar. Over 3,000 people flock to enjoy Race Week every year. It is an opportunity to catch a glimpse of The Queen and other members of the Royal Family, as well as enjoying dressing up in glamorous hats for the ladies and top hats and tails for the men. Dine in a hospitality marquee or private box.

  • Return to hotel early evening.

  • In the evening, there will be a private tour of Madame Tussauds followed by a light-hearted, informal evening amongst the waxwork stars with two surprise guests– look-alikes of Prince William and Kate - in attendance!

Day 4 Oxford


  • Today, you will depart London to Oxford in black London cabs for a private treasure hunt through some of Oxford’s most famous university colleges. You will visit Christ Church College, with the familiar looking dining room which provided the inspiration for ‘Hogwarts’ on the set of Harry Potter. After a ‘must do’ visit to The Bodleian Library and lunch in an Oxford college, you will try mastering the art of punting on The Cherwell River (with some students ready and waiting to show how to perfect the technique if necessary!) There will be a private choral performance with Oxford’s renowned Christ Church Choir, followed by an English cream tea.

  • Check in to a country house hotel.

  • This evening you will enjoy an exclusive and unforgettable gala dinner at Blenheim Palace – home to the 11th Duke and Duchess of Marlborough, the birthplace of Sir Winston Churchill and a World Heritage Site. Situated in Woodstock, just eight miles from Oxford, Blenheim Palace is surrounded by over 2,000 acres of parkland including a magnificent lake and beautiful formal gardens, landscaped by Capability Brown.

Day 5 - Eton


  • Transfer to Windsor and Eton where you will enjoy a private tour of Eton College before returning to the airport.

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